Sarah Sonnen, Head of HR at SanoRice - a company producing rice crackers and similar products - always puts people first. "SanoRice is a typical production company. Several years ago, we started the transition to a more people-oriented policy that focuses on personal and professional development and an appreciation for soft skills. Also based on the idea that "together you are more than one". This also reflects on the policy for finding the right candidates for (project) management and executive positions. For me, Lodiers & Partners is the perfect partner. They understand where we come from as a company and where we see ourselves in the future."
SanoRice is the world's leading producer of puffed rice, corn and multigrain crackers. Its products are sold to A-brands, retailers and distributors in more than 40 countries. The company has sites in Veenendaal (Netherlands), Zottegem (Belgium), and Borgo Vercelli (Italy). Sarah Sonnen, Head of HR: "One of the biggest challenges at SanoRice is showing that HR has great strategic value. SanoRice is primarily a production-oriented environment, we make a wonderful product and are incredibly proud of that. As we are growing, we also want to bring about a transition to putting people first. This also means focusing more on themes like talent development and communication and, basically, as shift from being a job-oriented to a trust-oriented organisation."
Sarah Sonnen manages the various HR teams at the production sites. "The transition to more talent development and attention to soft skills was driven partly by the company's growth objectives. We started by listening to the issues and questions raised by the different countries and then brought the teams up to strength. It is an interplay between the various management teams and HR that makes this transition in the HR policy possible. To safeguard the desired outcome, we improved the internal communication and expanded training opportunities. It's incredibly important that you continually get people engaged throughout the entire progress as the organisation moves forward. Covid-19 has been a decelerating factor, but looking at what we have already achieved as a team, I can only be hugely proud."
Such a change also requires an recruitment approach that ensures that you get the right people in the right place. "It is vital you hire the right people, people who can lead and motivate a team to excel and grow. This is the reason we chose to partner with Lodiers & Partners. They understand the dynamics of our organisation and the transition we are in. They respond to questions with integrity and flexibility. At the same time, they focus entirely on content and you feel you collaborate as equals. You are sparring partners while always honing in on the content of the request.
SanoRice offers responsible and honest product. The rice and corn crackers are gluten-free and contain mainly organically grown ingredients. The company exclusively produces private label products. It does not carry its own brands and entirely focuses on development- and production processes. SanoRice strives for sustainable partnerships with its clients.
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+31 (0)343 44 48 68 | contact@lodiersenpartners.nl