Fast Moving Consumer Goods: brand and experience

Continuous anticipation in a market with a volatile sales channel and a strong brand perception. Digitisation, high turnover rates, globalisation, and margin pressure are just some of the typical aspects the FMCG sector needs to deal with. Having a solid omnichannel strategy is becoming increasingly important. All of this demands companies - and people - that are able to adapt quickly and respond to constantly changing consumer needs. To achieve this, gaining insight into new trends and a focus on both long-term and short-term decisive actions are paramount.