The FMCG sector is dynamic and a highly appealing one for many people. It is a market that deals with a huge diversity in consumer products for everyday use and with high visibility. It is all about brand and experience, which is something we can all relate to.
Continuous anticipation in a market with a volatile sales channel and a strong brand perception. Digitisation, high turnover rates, globalisation, and margin pressure are just some of the typical aspects the FMCG sector needs to deal with. Having a solid omnichannel strategy is becoming increasingly important. All of this demands companies - and people - that are able to adapt quickly and respond to constantly changing consumer needs. To achieve this, gaining insight into new trends and a focus on both long-term and short-term decisive actions are paramount.
The appeal of the consumer products doesn't make it any easier to recruit new employees - it may even make it more challenging. After all, being a keen consumer doesn't make one a good captain.