Giant Group has been one of the world’s leading bicycle manufacturers since 1972. Originally founded as an Original Equipment Manufacturer (OEM), the company has grown into a globally recognised brand.
Its bicycles and equipment are marketed under the brands Giant, Liv, Momentum and CADEX. The Giant Group also continues to manufacture bicycles for major international brands as an OEM partner.
The company operates production facilities across Asia, Europe, and the United States. Its vertically integrated approach ensures high quality standards and continuous innovation.
To support the European market, Giant opened its Lelystad factory and headquarters in The Netherlands in 1997. A second European production facility was established in Hungary in 2019. Seven European sales organisations operate with local autonomy within a global strategy. This new role reflects Giants ambition to enhance brand experience en emotional connection worldwide.
Main goal of the position
This role strengthens Giant’s presence in the e-bike market by creating and executing a unified global marketing strategy across Europe. You will oversee strategy development, coordinate European marketing efforts for consistent messaging and branding, lead the Lelystad-based team, and support increased consumer engagement and brand storytelling.
The position
As Global Marketing Manager E‑Bike, you will drive global marketing strategies to grow Giant’s e‑bike business and lead a European marketing team of eight persons. The role oversees both product marketing and broader regional campaigns, coordinating with European sales organisations for consistent messaging and local adaptation. Based in Lelystad, Netherlands, you report to Marcel Yang and Jeffrey Chin.
Responsibilities include go-to-market planning, brand positioning, integrated campaigns, and guiding the team for strong lead generation and engagement. You collaborate with product development for market fit, monitor campaign performance, optimise with data insights, and track industry trends, strengthening Giant’s marketing partnerships in Europe.
The profile
- Bachelor’s or Master’s degree in Marketing, Business, Communications or a related subject;
- several years of marketing experience, ideally in e bikes, bicycles or e mobility;
- a strong understanding of e bike technology and market dynamics;
- experience in both B2B and B2C marketing environments;
- proven track record in developing and executing international marketing strategies;
- demonstrated leadership experience in managing and developing marketing teams;
- strong digital marketing skills, including experience with marketing automation or CRM tools;
- data driven mindset with strong analytical and decision making abilities;
- excellent communication, intercultural awareness and stakeholder influence skills;
- flexible, accountable, strategic and passionate about mobility and innovation.
Procedure
There will be several interview rounds with representatives from Lodiers & Partners in week 15 and 16 and with our client in week 17. As part of this procedure, you will be asked to complete a Lumina personality questionnaire.
Contact
For more information or to submit your application, please contact Arno van der Horst at vanderhorst@lodiersenpartners.nl
